WKD

View the WKD activity video >videobutton

The Directors at Bubble have worked with Beverage Brands on the WKD brand for over 8 years. Iron Brew was the original WKD product, successfully followed by the launch of WKD Blue. Blue took the market by storm through activities such as beach roadshows, racing events, festivals, themed promotional campaigns, publicity campaigns and ongoing On Trade consumer sampling.

2005 saw the launch of a new variant to WKD’s portfolio, WKD Red. The launch teams were seen ‘painting the town red’ for 6 months, across the country and were seen out and about in their WKD branded 4x4’s communicating with consumers about the new product and encouraging them to show off their WKD side.... Most recently in May 2010, WKD Blue celebrated their 10th birthday with a National campaign “The ONE and ONLY”.

To add to their brand portfolio WKD Core Cider was launched in 2009 and there has been continuous sampling activity based around its growth over the past 12mths. One of the main activities was the sponsorship of the World Darts in Blackpool in 2010.

The product has moved from strength to strength and has become the NUMBER ONE RTD in the UK. Working in parallel with WKD’s sales & marketing company and their PR agency, all corners of the market, from consumers to trade to media, have been targeted to communicate the WKD message.

Since the start of 2011, Bubble were involved in the launch of WKD’s newest variant WKD Purple. The experiential campaign was run nationally and was delivered to customers in the ON Trade sector through a creative concept based around the “Come try with me” strapline. This involved airhostesses with airline trolleys and luggage tags engaging with customers through a sampling and BOGOF campaign. This activity also utilised digital marketing by including a QR code/facebook aspect to the promotion.

The launch was so successful that the variant, which started as a “Limited Edition” has been rolled out as a permanent brand in WKD’s portfolio.

"Bubble have worked with us for about 8 years on WKD. They really make an effort to understand the annual brand strategy and add value to our plans. Their commitment to each activity and reliability of the staff means we always know our events are in safe hands.  This is one of the reasons why we view Bubble as an extension of our team."

 Karen Salters
Marketing Director, Beverage Brands

 

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